Kim's Articles on Art & Marketing
Follows are some suggestions and resources for getting your work out into the commercial art world. The article focuses on trade show marketing and licensing and comes solely from my experiences and lessons learned from doing them from 1997-2007. Webmarketing is another vast field that is certainly worth exploring. Things are changing so fast these days, and what worked for me may not be the best path for you. Developing your own clear intuition, intentions, and inner guidance are worth as much, if not more, than any action step listed here! Believe in your work and be devoted to its ever improving quality, expansion, and depth. May all your needs and aspirations be met and fulfilled as you follow your best path. Good luck! Kim
Meet your Market
Quite often, everything you see in a gallery or store was purchased through contacts or sales made at a trade show. Attending or exhibiting the right show can be an efficient way to connect with many buyers, vendors, and manufacturers at one time and in one place. It is a great way to learn about current trends in styles, prices, and to get a crash course in how your product or design is received by the overall market in general. Whether you are looking for a large volume of buyers, or the needle in the haystack of just one or two “perfect matches”, it is a great place to begin. There are lots of possibilities, there’s lots of change, and there’s always room for the “little guy.”
